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17 Valuable Promotional Products Statistics 2024

Promotional products are a valuable marketing tool for any business looking to establish brand awareness. There’s no doubt that promotional products are one of the most effective marketing tools with some of the best CPIs. 

In this article, we will go through the 17 most valuable statistics on promotional products. We will divide the statistics into a few different sections for your convenience. 

Let’s get going!

Statistics on Consumers

It would undoubtedly be a waste of resources to hand out promotional products if people did not like them. 

But the good news is that people love to receive promotional products! I mean, who says no to gifts, right? 

According to a report by the Promotional Products Association International (PPAI), more than 80% of people who receive promotional products from a brand develop a more favourable impression of that brand. 

It’s certain that people like to receive free promotional products. So, if you are handing out promotional gifts, how long would you expect people to keep them?

A few weeks? Maybe a month or two? Well, people tend to keep these products around for quite some time! 81% of recipients keep promotional products for more than a year, with a whopping 41% of them keeping their products for more than 5 Years. 

And here’s something interesting. Even if people don’t end up liking your gift. 63% of people will give away your promotional product instead of throwing it away.

Now, that’s quite a bit of time to keep any product around. And people who keep your products around will undoubtedly have good recollections of your brand messaging. 

Let’s take a look at how promotional products impact brand awareness.

Brand Awareness Statistics

Businesses use promotional products as marketing tools to familiarise people with their brand. 

These products are undoubtedly an excellent way for you to build brand awareness, as 90% of people remember the branding on promotional products

But here’s an interesting fact. Different age groups have a better recollection of certain aspects of your branding. 

Here’s what different generations remember better: 

  • Millennials best remember the social media pages of the brand.
  • Gen X best remember directional CTAs and statements.
  • Baby Boomers best remember contact information and website domains.

So, you can design certain promotional products to target your ideal audience better. 

Let’s say your target audience consists of mostly Gen X or Millenials. You should use promotional products that give clear CTAs and links to your online presence to maximise the investment in your products.

Most Popular Promotional Products

Writing instruments are by far the most popular form of promotional product globally. 50% of people in major cities across the world have received a writing instrument as a promotional product.

A close second is shirts, with an average of 40% of people receiving shirts as promotional products.  

Fun fact: Jackets have the best advertiser recall of any promotional product, with 95% of recipients recalling the advertiser’s name

Bags are the third most popular promotional product choice of brands, with 30% of people receiving a bag as a gift. 

To get more detail on which kind of promotional products are most popular, check out this full report by ASI Central. 

Statistics on Marketing Benefits
We have looked at quite a few statistics so far. We learned that people actually like promotional products and keep them around. 

However, as a business owner, you will use promotional products with the goal of marketing your brand. So, the question is, do promotional products work as good marketing tools?

Let’s look at a few interesting statistics. 

According to a report by PPAI, around 90% of consumers have received promotional products at some point in their lives. 80% of those people go on to research the brand, while 83% of recipients are more likely to do business with the advertiser. 

With such positive reactions, there’s no doubt why promotional products are one of the most effective marketing tools in a brand’s arsenal. 

And that’s all the statistics you need to know about promotional products. 

To learn about these statistics in more detail, you can read the full report by PPAI.

Marketing your brand is not easy. However, by sourcing high-quality promotional products available on Anything Branded, you can ensure that consumers will positively remember your brand for years to come. 

Statistics on Employee Engagement

Promotional products are also a great tool to develop a friendly and engaging work experience for your employees. It’s a great way for you to show appreciation and motivate your employees.

There are quite a few employees who find promotional products useful for their office space. 74% of workers have at least one promotional product in their office, and 59% have two or more items. 

75% of HR managers mention that promotional products are very effective in the motivation and retention of staff. 

And these HR managers used promotional products on the following occasions:

  • 62% distributed promotional products for employee service awards
  • 54% used promotional products for anniversary recognition programs
  • 43% used promotional products to motivate good behaviour

You can read the full article here to learn more about how promotional products help improve employee engagement.

If you are looking for some great ideas for promotional products to your employees, you can read our article on creative Employee Welcome Packs 

At a Glance: 17 Valuable Promotional Product Statistics

Statistics on Consumers

  1. 80% of people who receive promotional products from a brand develop a more favourable impression of that brand.
  2. 81% of recipients keep promotional products for more than a year
  3. 41% of recipients keep their products for more than 5 Years.
  4. 63% of recipients will give away your promotional product instead of throwing it away.

Brand Awareness Statistics

  1. 90% of people remember the branding on promotional products.
    • Millennials best remember the social media pages of the brand.
    • Gen X best remember directional CTAs and statements.
    • Baby Boomers best remember contact information and website domains.

Most Popular Promotional Products

  1. 50% of people in major cities across the world have received a writing instrument as a promotional product.
  2. 40% of people receive shirts as promotional products.
  3. 30% of people receive a bag as a promotional product.

Statistics on Marketing Benefits 

  1. 90% of consumers have received promotional products at some point in their lives.
  2. 80% of recipients go on to research the advertising brand on promotional products.
  3. 83% of recipients are more likely to do business with the advertising brand on a promotional product.

Statistics on Employee Engagement

  1. 74% of workers have at least one promotional product in their office.
  2. 59% of workers have two or more promotional items in their offices.
  3. 75% of HR managers mention that promotional products are very effective in motivating staff.
    1. 62% of these HRs distributed promotional products for employee service awards
    2. 54% used promotional products for anniversary recognition programs
    3. 43% used these products to motivate good behaviour

Final Thoughts

In this article, we looked at some valuable statistics on promotional products. We learned how promotional products are some of the best marketing tools with excellent CPI. 

As a business owner, there’s no doubt that using promotional products is one of the most effective ways for you to build brand awareness. 

The promotional products you hand out to people become a way to market your brand to potential customers. 

Ensuring that your potential customers get the best image of your brand is important, and using high-quality promotional products is the best way to do that. 

At Anything Branded, we believe in delivering only the highest quality products to our clients. 

Our extensive product range contains just about anything you could need for your marketing campaign. Feel free to contact us to find the best promotional product for your needs. 

If you can’t find your ideal product on our page, feel free to email us at sales@anythingbranded.ie, and we would be happy to source it for you. 

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