That’s the question you may be asking yourself right now as you ponder ways in which to get people noticing, and talking, about your business.
Spreading brand awareness and engendering confidence and familiarity in your business is not a simple task to undertake on your own, and at times you may be asking yourself if it’s all really working, but with experience and expertise on your side – you’ll notice the results as customers start noticing you.
But how do they work? Well, we’re starting with one of the most fundamental rules of marketing here, and that is…
People love free things
If there was a definitive marketing bible, this would be up there with its core teachings. Everyone loves a free shirt, coffee mug, stress ball, or anything that they can use in their day-to-day, and if your brand is supplying it – those same people will probably love you too.
You don’t have to print your brand logo on the side of a bus to spread the word that your business is awesome (although it would probably help). A lot of the time it’s the cheaper, everyday products that work best when you want people to know who you are and what you do. Think pens, carrier bags, or reusable coffee cups.
The numbers don’t lie
We really can’t reinforce it enough. Statistics show that 88% of people will remember your logo if you attach it to a promotional product. Of that 88%, about 85% will engage with the brand. Those are the statistics you should remember when you consider employing promotional products to get your business noticed.