You understand WHY they work, but WHAT exactly can promotional products do for your business? We’re glad you asked.
Spread brand awareness
We’ve touched on it already and it’s definitely one of the top reasons you’re visiting this very website. People are more likely to engage with your business if they recognize your brand logo, and one of the most sure-fire ways to instill that recognition is by having that logo feature prominently on items that people love to use.
Once people are familiar with your brand and have even done their homework as to what you’re all about, this is a giant leap towards selling. Once they know who you are and what you do, it’s highly likely that they’ll remember you when they require your services or products.
A favourite coffee mug or pen can hold a special place in someone’s heart. Sorry if that sounds a little gushy, but it’s true! Repeated business is the goal of every company, and when a customer knows who you are, loves the services you offer, and has a little memento to remind them of you – your relationship can blossom from there.
Customer retention can be tricky, and many customers will jump ship if your competitors are marketing themselves the right way. Promotional products, especially free ones, show that you care about your customers, and those customers will care about you in return.
Seeing your brands logo soar through the air on the back of a plane might be a great way to promote yourself, but it’s not exactly easy on the pocket. Smaller promotional products are not only more effective at getting the job done, but they’re the most cost-effective marketing tools available.